The article I just read is about a professional League of Legends pro team named the Copenhagen Wolves gaining none other than the sporting wear GIANT Adidas as a sponser for their team beginning with official custom made Adidas jerseys to wear to events. The act of such a huge corporation to step into the world of e sports is clear evidence of the evolution and legitimization of e sports. As I stated in my previous blogg the game of choice for these pros is League of Legends. This game League of Legends pulls in over 12 million players world wide every single day. The highest contributing factor to the games popularity is because it is completely free to play. The way the company makes its money is by micro transactions (small amounts of money spent by the player) through the sale of RP (Riot Points). These riot points can be used to buy other champions (playable characters) or skins (different character models that do not change gameplay), but nothing that would allow a player to buy a competitive advantage. This successful business model has created an enormous player base and therefore an equally proportionate ratio of avid players who are interested in watching these "pro teams" compete. Riot Games (the games creator) has taken a large amount of the money they have earned and put it towards the payment of pro tournaments including a multimillion dollar prize pool for winning teams of season 2. Tickets are sold to the event, booths are set up for the meantime during games, and even concession stands make their way into the arena. One event 6 months ago named IPL 5 which hosted not only League of Legends but popular strategy game Starcraft II netted 10,000 people in attendance. On top of watching live, millions more e sports fanatics streamed the event from their computers with commercial breaks making their way into the intermission between games. Sounds familiar right? Because this is the same model that the NFL and the NBA use with paid subscriptions to seasons with online streams and television channels. Many will ask how do these gamers deserve to be compared to professional athletes however those who do research will understand that these players are even more committed to the sport than many pro "athletes". In fact, almost all professional e sports teams not only spend the majority of their days playing the game and practicing with their teams, but they also LIVE in homes with their teammates. Very soon e sports will be something known to the public. One day it may even be held by many people, as I do, in the same regard that professional football and basket ball are held in.
What do you believe the author’s intent was, and what patterns of organization did you observe?
- I believe that the authors purpose was to inform us of the major event of Adidas partnering with the Wolves. The pattern of organization used was order of importance.
http://copenhagenwolves.dk/news/wolves-is-all-in
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